After a recent change in ownership, the new leadership team at Early Achievers Montessori School recognized it was time for a fresh chapter — one that would better reflect their vision, values, and commitment to high-quality early childhood education. While the school had already established a trusted reputation in the community, the brand’s overall look and feel no longer aligned with its evolving goals. That’s where I came in. Working closely with the new owner, I led a comprehensive brand refresh—modernizing the visual identity, refining the brand voice, and ensuring the new website was warm, easy to navigate, professional, and Montessori-inspired aesthetic.

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RESPECTING THE LOGO

While the original Early Achievers logo remains unchanged, the overall brand experience was thoughtfully updated to reflect a more modern, fun, and cohesive identity. New brand colours, typography, photography, and textures were chosen to expand the visual direction and better communicate the school’s values and Montessori approach, without losing any existing brand recognition.

We created a fun and playful, almost collage-like feeling that still fits within the world of Montessori. The playful yet approachable vibe is especially evident on social media, which, aside from word of mouth, is the brand's best form of advertising. The new owners are skilled in creating and curating an online presence, so a brand voice that would stand out on social media was an absolute must.