POLAR COORDINATES

BRAND DESIGN | WEB DESIGN | COLLATERAL

Polar Coordinates is a brand built around clarity, direction, and charting a path to business success. The visual idea centres on the North Star, a simple, confident symbol of guidance. The client also wanted a subtle nod to the science behind the star, so the mark incorporates fluid lines to add depth and layered meaning without complicating the design. The palette leans into rich blues and crisp ice tones for a look that feels modern, trustworthy, quietly strong, and unmistakably Northern. Clean layouts, intentional whitespace, and a refined minimal feel help the brand feel calm, capable, and grounded; the kind of identity that lets the client’s work and smart problem-solving speak for itself, while still looking beautifully put together.