QUIDI VIDI BREWERY
LABELS & PACKAGING DESIGN | PRINT COLLATERAL
Quidi Vidi Brewery, the largest craft brewery in our province, is more than a brewery— it’s a vital part of Newfoundland and Labrador’s culture. I’ve been lucky to work with the Quidi Vidi team on several projects, from labels to packaging and beyond, building on their brand story as a leader in their sector. I especially enjoy using visuals that bring in that distinct Newfoundland voice, weaving local character and humor into the brand. It’s about telling the story of a brand that has grown organically into a household name, creating a look that feels rooted in community while still standing out on shelves.
How do you follow up a legend?
You don’t reinvent it. You respect it — and evolve it.
When Quidi Vidi Brewery introduced Iceberg Non-Alcoholic Beer as an offering, the challenge wasn’t to create something new. It was to protect what people already loved.
Iceberg is iconic to Newfoundland. The packaging had to feel instantly recognizable while clearly signalling a modern, alcohol-free option. The result is a quiet extension of the brand — crisp, clean, and unmistakably local
