Clothes Minded Boutique has a strong, established brand, and this project focused on supporting its next stage of growth following a brand refresh and move into a new space. The work began in-store, with updated retail tags, thank you cards, and stickers to create a more cohesive and elevated customer experience. From there, the brand was extended online through a custom Shopify website designed to feel natural, easy to navigate, and aligned with the in-store experience. This project focused on creating consistency across every touchpoint, ensuring the brand felt unified both in person and online.